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The Machines are Learning: The Senior Marketer’s Developing Role in PPC The machines are coming! Don’t worry too much, we aren’t predicting some sort of robot led, Terminator style apocalypse. But it is a serious question. What does happen when machines get better at doing a job over a human?

International PPC: How to Increase Profitability in International Markets For many businesses creating an international marketing strategy is both a dream and nightmare rolled into one. Increasing profits, developing powerful new relationships and strengthening your global position in the market certainly has its pull. Yet the logistical, technical and marketing

Ok Google, Tell Me About Voice Search Optimisation Voice search has taken the world by storm. First with the release of Amazon’s Alexa device, closely followed by a similar offering from Google, Apple and others all seeking to take their piece of the pie. This article will give an overview

B2B Sales: Real Tactics That Help You Win Sales can generally be a stressful art to master, making B2B sales even more confusing and complex. In this article we run through some of the best B2B sales strategies that really work for businesses. Hollywood paints it as a hard core,