CAPABILITIES / SEO
SEO & Organic Growth for B2B Tech Companies
SEO is connected to your content, paid intelligence, and brand authority, so organic growth compounds instead of plateaus.
Head of SEO
Senior SEO Manager
SEO Manager
SEO Manager
TRUSTED BY B2B TECH COMPANIES FROM $50M TO $500M IN REVENUE.
- Award-winning since 2020
- Avg. client tenure of 3+ years
- $2B+ in pipeline influenced
INTEGRATION STATEMENT
SEO that compounds pipeline, not just traffic.
THE PATTERN
Most B2B SEO programs produce rankings and traffic that never appear in pipeline attribution reports because the organic work isn't connected to the content, campaigns, or measurement systems that would make it commercially meaningful.
HOW WE'RE DIFFERENT
At Somebody Digital, SEO is part of the same operation that runs your content, paid campaigns, and analytics.
WHY IT COMPOUNDS
When your SEO strategy is informed by paid data on which queries convert to pipeline, and your content is guided by SEO intelligence on what buyers search for, organic growth compounds because each capability reinforces the others.
THE PROBLEM THIS SOLVES
Rankings and traffic that never show up in pipeline.
01
Your SEO keyword targets don't match your commercial priorities.
Keyword strategies built around search volume rather than buyer intent. The pages that rank well attract visitors who are researching the category but have no intent to buy, while the pages that would convert your actual buyers sit on page four because they weren't part of the SEO roadmap.
02
Technical SEO audits produce spreadsheets that sit for months.
Your SEO team delivers comprehensive technical audits with hundreds of recommendations. Nobody implements them because the SEO team doesn't have access to your CMS, your development team doesn't prioritize SEO tickets, and there's no accountability for completing the work. Six months later, the same issues appear in the next audit.
03
SEO and content operate as separate functions.
Your content team publishes thought leadership, blog posts, and case studies on a schedule your SEO partner had no input into. Meanwhile, your SEO team recommends blog topics based on search volume without knowing which topics your sales team says prospects ask about. Two teams are producing work that could reinforce each other, but instead operate on parallel tracks that never converge.
04
Organic performance isn't measured against pipeline.
Your SEO dashboard shows rankings, traffic, and bounce rates. Your pipeline dashboard shows opportunities and revenue. Nobody connects the two, so there's no way to know whether that 30% increase in organic traffic produced a single additional qualified opportunity.
ARE YOU MAKING
Decisions in the Dark?
WHAT'S INCLUDED
What B2B SEO & Organic Growth look like inside an integrated operation.
01 AI Search Readiness
SEO that accounts for the shift toward AI-generated search results. As AI Overviews, ChatGPT, and other generative search tools change how buyers discover solutions, your SEO strategy needs to optimize for AI-driven citations and recommendations, not just traditional rankings.
02 Commercial Keyword Strategy
Keyword strategy built from buyer intent signals rather than search volume alone. We use your paid search conversion data, your sales team’s intelligence about prospect questions, and competitive gap analysis to identify the organic opportunities most likely to produce pipeline, not just traffic.
03 Technical SEO & Implementation
Technical audits with built-in implementation accountability. Because we operate as part of your marketing team, technical recommendations don’t sit in a spreadsheet waiting for someone to prioritize them. Site architecture, page speed, schema markup, crawlability, and Core Web Vitals are monitored and continuously improved as part of operations.
04 Pipeline-Connected Measurement
Building your brand’s digital authority so that both traditional search engines and AI systems recognize you as a credible source in your category. This includes structured data strategy, digital PR, and earned media, and consistent brand signals across every platform where your company appears.
05 Entity & Authority Building
SEO that drives content production rather than following it. When the same team handles SEO intelligence and content creation, every piece of content is built to rank for commercially relevant terms, answer the questions your buyers actually ask, and support your broader demand generation strategy simultaneously.
HOW IT WORKS
How we build your SEO program.
PHASE 1
Organic Opportunity Audit
We audit your current organic presence, covering technical health, content performance, keyword coverage relative to commercial opportunity, competitive positioning, and how your organic data connects (or doesn't connect) to pipeline reporting. The audit identifies the fastest paths to organic pipeline contribution rather than just the biggest keyword gaps.
KEY OUTPUT
Organic opportunity audit with commercially prioritized keyword strategy
PHASE 2
Integrated SEO Strategy
We build an SEO strategy that aligns with your content calendar, paid media intelligence, and pipeline goals. The strategy defines target keywords mapped to buyer journey stages, content briefs that serve both SEO and demand creation goals, technical improvements prioritized by commercial impact, and an entity-building plan for AI search readiness.
KEY OUTPUT
Integrated SEO strategy with content roadmap and technical implementation plan
PHASE 3
Execution and Quick Wins
Implementation begins with high-impact technical fixes and content optimization for pages with existing authority. These quick wins typically produce measurable ranking improvements within the first 60 days while the broader content-led SEO strategy builds momentum. New content production launches in parallel, guided by the integrated strategy.
KEY OUTPUT
First ranking improvements and content pipeline active
PHASE 4
Compound and Scale
SEO compounds. Each new piece of content builds domain authority. Each technical improvement makes the next piece of content rank faster. As organic traffic grows, the data feeds back into your paid media targeting, your content strategy, and your ABM intelligence. The operation becomes more effective every month because each capability reinforces the organic growth engine.
KEY OUTPUT
Monthly organic performance report tied to pipeline contribution, with compounding growth trajectory
CASE STUDIES
How We Build Predictable B2B GROWTH
The shift from chaos to clarity, measured in pipeline, revenue, and board confidence.
Appriss Retail
ABM CASE STUDY
The strategic insights we gain, especially around powerful messaging that informs our overall strategy are invaluable. We highly recommend Somebody Digital to anyone for a results-driven and collaborative marketing partner.
Vice President of Marketing | Appriss Retail
6.8X
Return on ad spend
80.5%
Improvement in lead to MQL CVR
42%
Faster sales cycle
Two-Factor Authentication Client
PAID MEDIA CASE STUDY
In the last 2 years we have managed to go from wondering what our contribution is on Non-English speaking campaigns to being able to fully attribute not only what have been able to bring to the table, but also grow on it thanks to the data driven approach from Somebody Digital.
Senior Manager, International Paid Media
8.73x
ROAS
60%
CPL Reduction
+124%
conversion increase
Upcloud
ANALYTICS CASE STUDY
We’ve been incredibly impressed with how rapidly we’ve seen results. Somebody Digital’s use of experimentation and data-informed decision making has been invaluable in helping UpCloud see significant improvements in our media efficiency and toward our ambitious growth targets.
Chief Commercial Officer | Upcloud
68%
CAC Reduction
250%
CVR increase
264%
New customer increase
HOW THIS CONNECTS
How SEO connects to everything.
SEO delivers the strongest results when it’s connected to the content production, paid intelligence, and measurement systems that make organic growth commercially meaningful.
Content & Creative
SEO without integrated content production results in keyword strategies that never get executed, or in content published without SEO intelligence. When the same operation handles both, every piece of content is built to rank, resonate, and convert, from the first brief through to publication.
Paid Media & Demand Capture
Paid search data reveals which keywords convert to pipeline, which then informs your organic keyword priorities. Organic rankings for your highest-value terms reduce your dependence on paid spend over time. When SEO and paid media share data, they stop competing for the same terms and start complementing each other.
AI Search Optimization (GEO)
Traditional SEO and AI search optimization are converging. The authority signals that drive organic rankings are the same signals AI systems use to decide which brands to cite in generated responses. An SEO strategy that accounts for both traditional and AI search prepares your organic presence for where discovery is heading.
Analytics & Attribution
SEO without pipeline attribution means you can report rankings and traffic, but can't answer the question that matters: How much pipeline did organic search produce this quarter? Our analytics capability connects organic performance to pipeline data, so SEO investment is justified in the same terms as every other channel.
FREQUENTLY ASKED
Common questions about SEO.
What does B2B SEO include at Somebody Digital?
Our SEO capability includes commercial keyword strategy, technical SEO audit and implementation, content-led SEO (where SEO intelligence drives content production), entity and authority building for AI search readiness, and pipeline-connected performance measurement. Every element is integrated with your broader demand generation operation rather than running as a standalone technical project.
How long before SEO generates pipeline?
Quick wins from technical optimization and content updates can produce ranking improvements within 60 days. Meaningful organic pipeline contribution typically becomes visible within four to six months as content-led SEO builds authority and the compounding effect takes hold. The key point is that, unlike paid media, organic growth continues to build pipeline even when you’re not actively investing in new content.
How do you measure SEO performance?
We track rankings, organic traffic, and domain authority as operational metrics. The business metrics we report and optimize for are organic pipeline contribution, cost per organic lead compared to paid channels, and organic share of total pipeline. Your leadership team views SEO performance through the same pipeline and revenue metrics as every other marketing investment.
How does SEO connect to AI search optimization?
Traditional SEO and generative engine optimization (GEO) share the same foundation: building your brand’s authority and credibility as a source in your category. The content and entity signals that improve your organic rankings also make your brand more likely to be cited by AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews. We optimize for both simultaneously because they reinforce each other.
Is SEO a standalone service or part of a wider program?
You can start with SEO as your first engagement. Even as a standalone capability, our SEO work is designed to connect with your content production, paid media, and analytics from day one, so insights flow between capabilities immediately. Most clients who start with one capability expand as the connections prove their value.
Director of Digital Strategy & Client Solutions
Head of SEO
READY TO OPTIMIZE?
Build organic growth that compounds.
- Real people, not automations
- Honest if it's not a fit
- No commitment required
Director of Digital Operations
Senior CRO Manager